Course Category: Praxis Practice

Measure reach and engagement beyond paid ads. On real business cases, with fresh numbers every time. Calculate rich media interaction and amplification Measure follower growth Work out the video completion rate

Know whether your emails are read, clicked and wanted. On real business cases, with fresh numbers every time. Calculate open and click-to-open rates Measure bounces and unsubscribes Track list growth

Measure how people find and use your website. On real business cases, with fresh numbers every time. Calculate pageviews and pages per session Work out average session duration Track organic traffic growth

Know who stays, who buys again and who recommends you. On real business cases, with fresh numbers every time. Calculate churn and retention rates Measure repeat purchases and net revenue retention Work out NPS and the referral rate

See where people drop out, and who goes on to pay and use the product. On real business cases, with fresh numbers every time. Calculate conversion and lead-to-customer rates Measure funnel drop-off and trial-to-paid Track feature adoption

Track leads from first interest to a sales-ready opportunity. On real business cases, with fresh numbers every time. Calculate cost per lead Work out the MQL to SQL conversion rate Measure pipeline velocity

Measure where your brand stands in its market. On real business cases, with fresh numbers every time. Calculate unit and revenue market share Work out market and brand penetration Track brand search growth

Plan how many people see a campaign, and how often. On real business cases, with fresh numbers every time. Calculate impressions and gross rating points Work out net reach and average frequency Measure share of voice

Read an ad campaign from the first click to the return on spend. On real business cases, with fresh numbers every time. Calculate click-through rate and cost per click Work out CPM and cost per acquisition Measure return on ad spend and ROI

Practice only: the five self-marking practice tools from the Customer unit economics learning path, with fresh numbers every time and a practice badge when you complete them. No lessons or videos.