Description
Who it’s for: Anyone in a store or a retail head office who has to answer one question: Do your stores build the displays you designed?
What happens in it: Watch the idea unfold: a campaign display designed at head office, an audit across the branches, and the number that shows how many were built right. In Your call you make the decisions in a real case: I’m auditing a new campaign rollout three weeks after launch. Across the network, 152 of the 160 store displays matched the corporate blueprint. Then, in the boardroom, you make the case to Reginald, the retail director, in three questions.
How it works: five scenes in about 30 minutes: the data film, the lesson, Your call, practice with fresh numbers that mark themselves, and the boardroom. Finish all five for your certificate. It is course 4 of 6 in the Store productivity season of the Retail series.
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