Description
Who it’s for: Anyone who has to answer for a marketing number and wants to answer one question properly: How many of your free trial users go on to pay?
What happens in it: Watch the idea unfold: a record month of trials, the users who never pay, and the number that counts the customers. In Your call you make the decisions in a real case: our new campaign brought in 3,100 free trial sign-ups in a single month, the highest Clearpath Support has ever seen. I’m ready to declare it a huge success. Garrett, our head of sales, asks a pointed question: “Sign-ups are great, but how many of them are actually going to pay us anything?”. Then, in the boardroom, you make the case to Leonard, the chief executive, in three questions.
How it works: five scenes in about 30 minutes: the data film, the lesson, Your call, practice with fresh numbers that mark themselves, and the boardroom. Finish all five for your certificate. It is course 4 of 5 in the Conversion and adoption season of the Marketing series.
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