Sell-through rate (STR)

R295

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In 30 minutes you will work out sell-through rate within a fixed measurement window. You will also compare sell-through with similar categories and the style’s history. And you will trace a slow style to its cause, such as price or display.

SKU: PL-MCB-RET-10
Category:

Description

Who it’s for: Anyone in a store or a retail head office who has to answer one question: How much of what you bought has actually sold?

What happens in it: Watch the idea unfold: a big winter buy, the jackets that sell and the number that shows whether the buy was right. In Your call you make the decisions in a real case: I’m reviewing performance four weeks into the winter season. A new coat style received 2,400 units, and 1,680 have sold so far. Then, in the boardroom, you make the case to Walter, the merchandise director, in three questions.

How it works: five scenes in about 30 minutes: the data film, the lesson, Your call, practice with fresh numbers that mark themselves, and the boardroom. Finish all five for your certificate. It is course 1 of 4 in the Sell-through and markdowns season of the Retail series.

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