Description
Who it’s for: Anyone who has to answer for a marketing number and wants to answer one question properly: Of every rand spent in your market, how much comes to you?
What happens in it: Watch the idea unfold: two brands with the same growth, two markets, and the share that tells them apart. In Your call you make the decisions in a real case: I founded Ember & Oak, a premium candle and home fragrance brand sold in boutiques and online across the country. Our board meets next week. Then, in the boardroom, you make the case to Gregory, the chair of the board, in three questions.
How it works: five scenes in about 30 minutes: the data film, the lesson, Your call, practice with fresh numbers that mark themselves, and the boardroom. Finish all five for your certificate. It is course 4 of 5 in the Market position season of the Marketing series.
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