Description
Who it’s for: Anyone who has to answer for a marketing number and wants to answer one question properly: For every rand you spend, how much comes back as profit?
What happens in it: Watch the idea unfold: what a campaign cost, what it brought in, and the profit share that tells you whether it was worth it. In Your call you make the decisions in a real case: I present the results of our three-month promotion to Douglas, our finance director. I report a 300% ROI: campaign revenue R450,000, campaign cost R150,000, ROI = R450,000 ÷ R150,000 × 100 = 300%. Then, in the boardroom, you make the case to Douglas, the chief financial officer, in three questions.
How it works: five scenes in about 35 minutes: the data film, the lesson, Your call, practice with fresh numbers that mark themselves, and the boardroom. Finish all five for your certificate. It is course 6 of 6 in the Paid media performance season of the Marketing series.
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