Description
Who it’s for: Anyone in a store or a retail head office who has to answer one question: When your price moves, how far does demand move with it?
What happens in it: Watch the idea unfold: the same price rise, two very different reactions, and the number that measures them. In Your call you make the decisions in a real case: I’m reviewing a recent price test at Harborview Tech. We raised a smart speaker’s price by 12%, and units demanded fell by 24%. Then, in the boardroom, you make the case to Michelle, the commercial director, in three questions.
How it works: five scenes in about 30 minutes: the data film, the lesson, Your call, practice with fresh numbers that mark themselves, and the boardroom. Finish all five for your certificate. It is course 3 of 4 in the Customers and pricing season of the Retail series.
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