Description
Who it’s for: Anyone who has to answer for a marketing number and wants to answer one question properly: Your visitors arrive. But how much do they actually read?
What happens in it: Watch the idea unfold: a month of sessions, the pages behind them, and why the same traffic can mean very different reading. In Your call you make the decisions in a real case: We launched a full website content refresh three months ago. This month’s report shows 94,000 sessions (91,000 on average before the refresh) and 658,000 pageviews (227,500 on average before). Then, in the boardroom, you make the case to Hal, the marketing director, in three questions.
How it works: five scenes in about 35 minutes: the data film, the lesson, Your call, practice with fresh numbers that mark themselves, and the boardroom. Finish all five for your certificate. It is course 1 of 4 in the Website and traffic season of the Marketing series.
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