Description
Who it’s for: Anyone who has to answer for a marketing number and wants to answer one question properly: How deep do visitors go before they leave?
What happens in it: Watch the idea unfold: two sites with the same visits, one where people explore and one where they leave after a page. In Your call you make the decisions in a real case: I’m reviewing the quarterly analytics and notice that pages per session on our checkout has climbed from 2.1 to 4.8 in two months. Gus, who recently redesigned the shipping address form, is delighted. “That’s great,” he says, “people are spending more time exploring the checkout!”. Then, in the boardroom, you make the case to Lorne, the head of e-commerce, in three questions.
How it works: five scenes in about 30 minutes: the data film, the lesson, Your call, practice with fresh numbers that mark themselves, and the boardroom. Finish all five for your certificate. It is course 2 of 4 in the Website and traffic season of the Marketing series.
Reviews
There are no reviews yet.