Media planning season: illustration of the online course

Media planning season

R695

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Five micro courses in one season, about 3 hours in all. How many people did you actually reach, and how often?

SKU: PL-BUN-MKT-03
Category:

Description

Who it’s for: Anyone who wants the whole story rather than one metric: how many people did you actually reach, and how often?

What is in it: five micro courses, in order.

  1. Net reach
  2. Average frequency
  3. Impressions
  4. Gross rating points (GRPs)
  5. Share of voice

How it works: each micro course is five scenes – the data film, the lesson, Your call, practice that marks itself, and the boardroom – and about 3 hours covers the season. Finish every one and the season certificate is gold. Season 3 of 10 in the Marketing series.

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