Description
Who it’s for: Anyone in business who works with prices, costs, budgets or reports and wants to be sure the numbers are right.
What happens in it: a short film shows a markup, a margin target with the same number, and the gap nobody saw in a year of reports. In Your call you make the decisions in a real case: a markup policy, a margin target from finance, and a supplier who can close the gap. Then, in the boardroom, you make the case to Zainab, the finance director, in three questions.
How it works: five scenes in about 30 minutes: the data film, the lesson, Your call, practice with fresh numbers that mark themselves, and the boardroom. Finish all five for your certificate. It is course 4 of 5 in the Pricing for profit season of the Numbers for Business series.






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