Marketing series: illustration of the online course

Marketing series

R4,500

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The whole Marketing series: 50 micro courses in 10 seasons, from what a customer costs to what a video view is worth.

SKU: PL-SER-MKT-01
Category:

Description

Who it’s for: Anyone who owns a marketing number and wants the whole picture rather than one measure at a time.

What is in it: 50 micro courses in 10 seasons.

  1. Customer unit economics
  2. Paid media performance
  3. Media planning
  4. Market position
  5. Leads and pipeline
  6. Conversion and adoption
  7. Customer retention and loyalty
  8. Website and traffic
  9. Email marketing
  10. Social and video

How it works: every micro course is five scenes – the data film, the lesson, Your call, practice that marks itself, and the boardroom – and every season ends in a gold certificate. Can you tell, from the numbers, whether your marketing is actually working?

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