Description
Who it’s for: Anyone who wants the whole story rather than one metric: how big a piece of the market is yours, and is it growing?
What is in it: five micro courses, in order.
- Market penetration
- Brand penetration
- Unit market share
- Revenue market share
- Brand search volume growth
How it works: each micro course is five scenes – the data film, the lesson, Your call, practice that marks itself, and the boardroom – and about 3 hours covers the season. Finish every one and the season certificate is gold. Season 4 of 10 in the Marketing series.
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