Description
Who it’s for: Anyone in a store or a retail head office who has to answer one question: How much of your revenue really comes from your loyal members?
What happens in it: Watch the idea unfold: thousands of sign-ups, the members who really shop, and the number that measures them. In Your call you make the decisions in a real case: I’m reviewing Hearthstone’s loyalty programme ahead of a board presentation. Last month R720,000 in sales came from loyalty members, out of total revenue of R1,600,000. Then, in the boardroom, you make the case to Richard, the chief executive, in three questions.
How it works: five scenes in about 30 minutes: the data film, the lesson, Your call, practice with fresh numbers that mark themselves, and the boardroom. Finish all five for your certificate. It is course 2 of 4 in the Customers and pricing season of the Retail series.
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