Leads and pipeline season: illustration of the online course

Leads and pipeline season

R695

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Five micro courses in one season, about 3 hours in all. Marketing says the leads are good. Sales says they are not.

SKU: PL-BUN-MKT-05
Category:

Description

Who it’s for: Anyone who wants the whole story rather than one metric: marketing says the leads are good. Sales says they are not.

What is in it: five micro courses, in order.

  1. Cost per lead
  2. Marketing qualified leads (MQLs)
  3. Sales qualified leads (SQLs)
  4. MQL to SQL conversion rate
  5. MQL pipeline velocity

How it works: each micro course is five scenes – the data film, the lesson, Your call, practice that marks itself, and the boardroom – and about 3 hours covers the season. Finish every one and the season certificate is gold. Season 5 of 10 in the Marketing series.

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