Gross profit margin

R295

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In 30 minutes you will work out gross profit margin from sales and direct costs only. You will also read gross margin by product line and next to net profit. And you will respond to a falling margin with targeted pricing and supplier action.

SKU: PL-MCB-RET-17
Category:

Description

Who it’s for: Anyone in a store or a retail head office who has to answer one question: How much of every sale do you actually keep?

What happens in it: Watch the idea unfold: a bakery’s sales, the direct cost of what it sold, and the number that shows how much of every rand it keeps. In Your call you make the decisions in a real case: Our sales grew from R2,000,000 to R2,800,000 this year, and I was thrilled. But the bank balance hasn’t grown nearly as much as I expected. Our cost of goods sold, mostly raw milk and packaging, rose from R1,200,000 to R2,016,000 over the same period. Then, in the boardroom, you make the case to Warren, the finance director, in three questions.

How it works: five scenes in about 30 minutes: the data film, the lesson, Your call, practice with fresh numbers that mark themselves, and the boardroom. Finish all five for your certificate. It is course 1 of 6 in the Margin and profit season of the Retail series.

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