Description
Who it’s for: Anyone who has to answer for a marketing number and wants to answer one question properly: Where in your funnel do customers walk away?
What happens in it: Watch the idea unfold: a full checkout, the shoppers who leave it, and the number that shows where your funnel leaks. In Your call you make the decisions in a real case: I’m presenting the quarter’s funnel to leadership. Landing page 10,000 users (50% drop-off), product page 5,000 (50%), cart 2,500 (20%), checkout 2,000 (70%), purchase 600. Then, in the boardroom, you make the case to Frank, the chief executive, in three questions.
How it works: five scenes in about 35 minutes: the data film, the lesson, Your call, practice with fresh numbers that mark themselves, and the boardroom. Finish all five for your certificate. It is course 1 of 5 in the Conversion and adoption season of the Marketing series.
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