Description
Who it’s for: Anyone who has to answer for a marketing number and wants to answer one question properly: How many of your users have actually used your new feature?
What happens in it: Watch the idea unfold: a big launch, a few glowing reviews, and the number that counts every active user. In Your call you make the decisions in a real case: three months after we launched our new automated reporting feature, Marcus, our head of product, asks me how adoption is going. I point to a handful of glowing reviews and social media mentions. Marcus wants a harder number: what percentage of our actual active users has used it. Then, in the boardroom, you make the case to Marcus, the head of product, in three questions.
How it works: five scenes in about 35 minutes: the data film, the lesson, Your call, practice with fresh numbers that mark themselves, and the boardroom. Finish all five for your certificate. It is course 5 of 5 in the Conversion and adoption season of the Marketing series.
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