Description
Who it’s for: Anyone who has to answer for a marketing number and wants to answer one question properly: How many of the emails you delivered were actually opened?
What happens in it: Watch the idea unfold: a full inbox, the emails that are never opened, and the number that counts the ones that are. In Your call you make the decisions in a real case: the open rate on our newsletter has dropped from 24% to 11% over the last two sends, a sharp and sudden fall. Brandon, who wrote the latest subject lines, says: “I must have written some really bad subject lines this time.”. Then, in the boardroom, you make the case to Richard, the chief executive, in three questions.
How it works: five scenes in about 30 minutes: the data film, the lesson, Your call, practice with fresh numbers that mark themselves, and the boardroom. Finish all five for your certificate. It is course 2 of 5 in the Email marketing season of the Marketing series.
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