Description
Who it’s for: Anyone who has to answer for a marketing number and wants to answer one question properly: How many of your emails never reach an inbox?
What happens in it: Watch the idea unfold: emails that bounce straight back, the dead addresses behind them, and the number that warns you in time. In Your call you make the decisions in a real case: Austin has noticed that our newsletter’s bounce rate has crept up from 0.9% to 2.6% over the last three sends. The list grew a lot last month after a trade show, where visitors wrote their email addresses on paper forms. Austin says: “A couple of percent bounce isn’t a big deal. Let’s just keep sending.”. Then, in the boardroom, you make the case to Diane, the chief operating officer, in three questions.
How it works: five scenes in about 30 minutes: the data film, the lesson, Your call, practice with fresh numbers that mark themselves, and the boardroom. Finish all five for your certificate. It is course 1 of 5 in the Email marketing season of the Marketing series.
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