Description
Who it’s for: Anyone who can already follow the method and wants the practice: can you work out conversion, loyalty and the effect of a price change?
What is in it: the practice tool from each of the four micro courses in the Customers and pricing season.
- Foot traffic conversion rate
- Loyalty programme contribution rate
- Price elasticity coefficient
- Price discrepancy rate
How it works: every drill generates its own numbers and marks itself, so you can work through it as often as you like. No lessons, no films – the practice only. The full season, with the films, the decisions and the certificate, is the Customers and pricing season.






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