Customer retention and loyalty season: illustration of the online course

Customer retention and loyalty season

R695

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Six micro courses in one season, about 3 hours in all. Winning a customer is the easy half.

SKU: PL-BUN-MKT-07
Category:

Description

Who it’s for: Anyone who wants the whole story rather than one metric: winning a customer is the easy half.

What is in it: six micro courses, in order.

  1. Customer retention rate (CRR)
  2. Customer churn rate
  3. Repeat purchase rate (RPR)
  4. Net revenue retention (NRR)
  5. Net Promoter Score (NPS)
  6. Referral rate

How it works: each micro course is five scenes – the data film, the lesson, Your call, practice that marks itself, and the boardroom – and about 3 hours covers the season. Finish every one and the season certificate is gold. Season 7 of 10 in the Marketing series.

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