Description
Who it’s for: Anyone who has to answer for a marketing number and wants to answer one question properly: How many of them actually buy?
What happens in it: Watch the idea unfold: a month of visitors, the few hundred who bought, and what happens when you divide by sessions instead. In Your call you make the decisions in a real case: I run e-commerce for a fashion brand. Judson, our digital marketing manager, has just shown me the month: traffic up 20% to 18,000 visitors, and revenue flat at R292,500. Purchases are still 450. Then, in the boardroom, you make the case to Vivienne, the managing partner, in three questions.
How it works: five scenes in about 35 minutes: the data film, the lesson, Your call, practice with fresh numbers that mark themselves, and the boardroom. Finish all five for your certificate. It is course 2 of 5 in the Conversion and adoption season of the Marketing series.
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