Description
Who it’s for: Anyone in a store or a retail head office who has to answer one question: What does each metre of shelf really earn?
What happens in it: Watch the idea unfold: two busy shelves, the costs behind their sales, and the number that shows what each metre earns. In Your call you make the decisions in a real case: I’m reviewing who gets our premium eye-level shelves before a store refresh. Our confectionery category sold R720,000, with R432,000 of variable costs, on 48 metres of linear shelf. Then, in the boardroom, you make the case to Curtis, the retail director, in three questions.
How it works: five scenes in about 30 minutes: the data film, the lesson, Your call, practice with fresh numbers that mark themselves, and the boardroom. Finish all five for your certificate. It is course 3 of 6 in the Margin and profit season of the Retail series.
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