Click-and-collect adoption rate

R295

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In 30 minutes you will work out click-and-collect adoption rate from online orders only. You will also read the rate with its reasons, including delivery problems. And you will split adoption by category and store to plan fulfilment.

SKU: PL-MCB-RET-02
Category:

Description

Who it’s for: Anyone in a store or a retail head office who has to answer one question: How many of your online shoppers choose to come to the store?

What happens in it: Watch the idea unfold: online orders, the shoppers who choose to collect, and the number that shows the split. In Your call you make the decisions in a real case: I’m deciding whether to put a dedicated collection counter in each Volt & Wire store. Last month we had 3,000 click-and-collect orders out of 10,000 online orders. Then, in the boardroom, you make the case to Patricia, the chief operating officer, in three questions.

How it works: five scenes in about 30 minutes: the data film, the lesson, Your call, practice with fresh numbers that mark themselves, and the boardroom. Finish all five for your certificate. It is course 5 of 6 in the Availability and service season of the Retail series.

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