Description
Who it’s for: Anyone who has to answer for a marketing number and wants to answer one question properly: How many times did each person see your ad, and was it enough?
What happens in it: Watch the idea unfold: millions of showings, the people behind them, and how often each one saw the ad. In Your call you make the decisions in a real case: our six-week TV and radio campaign for Northwind has ended. The report shows 12,600,000 impressions and a net reach of 1,800,000 people, out of a target audience of 6,000,000 adults. Then, in the boardroom, you make the case to Laura, the marketing director, in three questions.
How it works: five scenes in about 30 minutes: the data film, the lesson, Your call, practice with fresh numbers that mark themselves, and the boardroom. Finish all five for your certificate. It is course 2 of 5 in the Media planning season of the Marketing series.
Reviews
There are no reviews yet.