You are buying attention. Is it paying for itself? Six episodes that take you from what a thousand impressions cost to what every rand of ad spend actually brings back.

1. Cost per mille (CPM) · 30 min
2. Click-through rate (CTR) · 35 min
3. Cost per click (CPC) · 35 min
4. Cost per acquisition (CPA) · 35 min
5. Return on ad spend (ROAS) · 35 min
6. Return on investment (ROI) · 35 min