Description
Who it’s for: Anyone who wants the whole story rather than one metric: followers are not an audience and views are not attention.
What is in it: four micro courses, in order.
- Follower growth rate
- Amplification rate
- Video completion rate (VCR)
- Rich media interaction rate
How it works: each micro course is five scenes – the data film, the lesson, Your call, practice that marks itself, and the boardroom – and about 2 hours covers the season. Finish every one and the season certificate is gold. Season 10 of 10 in the Marketing series.






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