Description
Who it’s for: Anyone who has to answer for a marketing number and wants to answer one question properly: How often do your followers share what you post?
What happens in it: Watch the idea unfold: a feed full of likes, the few people who share, and the number that counts them. In Your call you make the decisions in a real case: I’m reviewing last month’s amplification rate at Meridian Fitness. Overall it’s 80 shares per post, but when I look closer, most of the sharing came from just 5 of our 45 posts. Cody, our content coordinator, says: “Let’s just post more. More posts means more shares.”. Then, in the boardroom, you make the case to Stanley, the chief executive, in three questions.
How it works: five scenes in about 30 minutes: the data film, the lesson, Your call, practice with fresh numbers that mark themselves, and the boardroom. Finish all five for your certificate. It is course 2 of 4 in the Social and video season of the Marketing series.
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