Description
Who it’s for: Anyone who has to answer for a marketing number and wants to answer one question properly: How fast is your audience growing, and does it matter?
What happens in it: Watch the idea unfold: a jump in followers, the question behind it, and the number that measures the growth. In Your call you make the decisions in a real case: I’ve just reported our follower growth rate for the month: 5%, up from our usual 1.5%. Blake, our head of marketing, is delighted and wants me to present it to investors as proof that the brand is “going viral”. I want to check the numbers more closely first. Then, in the boardroom, you make the case to Eugene, the brand director, in three questions.
How it works: five scenes in about 30 minutes: the data film, the lesson, Your call, practice with fresh numbers that mark themselves, and the boardroom. Finish all five for your certificate. It is course 1 of 4 in the Social and video season of the Marketing series.
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