Description
Who it’s for: Anyone who has to answer for a marketing number and wants to answer one question properly: Is your list really growing, or just replacing the readers who leave?
What happens in it: Watch the idea unfold: a sign-up record, the readers lost in the same month, and the number that counts what is left. In Your call you make the decisions in a real case: I’ve told leadership that our new lead magnet, a free study planner, brought in 2,400 new subscribers last month, and the team is celebrating a big growth win. Logan, our marketing analyst, asks: “Did we check what we lost in the same period?”. Then, in the boardroom, you make the case to Carl, the managing director, in three questions.
How it works: five scenes in about 30 minutes: the data film, the lesson, Your call, practice with fresh numbers that mark themselves, and the boardroom. Finish all five for your certificate. It is course 5 of 5 in the Email marketing season of the Marketing series.
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