Description
Who it’s for: Anyone who has to answer for a marketing number and wants to answer one question properly: Once people open your email, how many click?
What happens in it: Watch the idea unfold: two emails with the same opens, very different clicks, and the number that tells them apart. In Your call you make the decisions in a real case: our latest newsletter has a strong open rate of 26%, but its CTOR is a disappointing 6%. Dylan suggests: “Let’s rewrite the subject line for next month. That’s clearly the weak point.”. Then, in the boardroom, you make the case to Theodore, the marketing director, in three questions.
How it works: five scenes in about 30 minutes: the data film, the lesson, Your call, practice with fresh numbers that mark themselves, and the boardroom. Finish all five for your certificate. It is course 3 of 5 in the Email marketing season of the Marketing series.
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