Description
Who it’s for: Anyone who has to answer for a marketing number and wants to answer one question properly: Is your search traffic growing on its own?
What happens in it: Watch the idea unfold: a quarter of new content, the visits from unpaid search, and whether they are really growing. In Your call you make the decisions in a real case: Six weeks into our new recipe content plan, Ned, our marketing lead, asks me for an update. “We’ve published twelve new articles. What’s our organic traffic growth so far?” I tell him it’s only 2%, barely a change. Ned is concerned: “That’s disappointing. Should we pull the plug and put the budget back into paid ads?”. Then, in the boardroom, you make the case to Elmer, the marketing director, in three questions.
How it works: five scenes in about 30 minutes: the data film, the lesson, Your call, practice with fresh numbers that mark themselves, and the boardroom. Finish all five for your certificate. It is course 4 of 4 in the Website and traffic season of the Marketing series.
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