Description
Who it’s for: Anyone who has to answer for a marketing number and wants to answer one question properly: Of everyone who bought from you, how many came back?
What happens in it: Watch the idea unfold: a record month, the customers who never return, and the number that shows the difference. In Your call you make the decisions in a real case: a viral social media post has just given Saltbush Coffee Co. its best sales month ever. Tobias Merriman, our founder, wants to pour the whole marketing budget into repeating that viral moment. Before we commit, I want to know how many of our customers have ever bought a second time. Then, in the boardroom, you make the case to Tobias, the founder and chief executive, in three questions.
How it works: five scenes in about 30 minutes: the data film, the lesson, Your call, practice with fresh numbers that mark themselves, and the boardroom. Finish all five for your certificate. It is course 3 of 6 in the Customer retention and loyalty season of the Marketing series.
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