Description
Who it’s for: Anyone who has to answer for a marketing number and wants to answer one question properly: How many of your customers actually stayed?
What happens in it: Watch the idea unfold: a gym that grew by 1,600 members, and how many of its original members actually stayed. In Your call you make the decisions in a real case: Our coffee subscription grew from 4,000 to 4,600 subscribers this year, and the team is celebrating. Our spend on winning new subscribers grew a lot too. We signed up 1,000 new subscribers during the year. Then, in the boardroom, you make the case to Silas, the chief executive, in three questions.
How it works: five scenes in about 30 minutes: the data film, the lesson, Your call, practice with fresh numbers that mark themselves, and the boardroom. Finish all five for your certificate. It is course 1 of 6 in the Customer retention and loyalty season of the Marketing series.
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