Description
Who it’s for: Anyone who can already follow the method and wants the practice: can you work out what a lead costs and how fast the pipeline moves?
What is in it: the practice tool from each of the five micro courses in the Leads and pipeline season.
- Cost per lead
- Marketing qualified leads (MQLs)
- Sales qualified leads (SQLs)
- MQL to SQL conversion rate
- MQL pipeline velocity
How it works: every drill generates its own numbers and marks itself, so you can work through it as often as you like. No lessons, no films – the practice only. The full season, with the films, the decisions and the certificate, is the Leads and pipeline season.






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