Description
Who it’s for: Anyone who has to answer for a marketing number and wants to answer one question properly: Forget the lead count. How much revenue does your pipeline make each day?
What happens in it: Watch the idea unfold: a pipeline of deals, the share that wins, what each is worth, how long it takes, and the number that ties them together. In Your call you make the decisions in a real case: at the quarterly pipeline review I proudly report a growing count of MQLs handed over to sales. Colby Fleming, our head of sales, asks: “That’s great, but what does it actually mean for how fast we’re generating revenue?” I realise MQL volume alone doesn’t answer that. Then, in the boardroom, you make the case to Russell, the chief revenue officer, in three questions.
How it works: five scenes in about 35 minutes: the data film, the lesson, Your call, practice with fresh numbers that mark themselves, and the boardroom. Finish all five for your certificate. It is course 5 of 5 in the Leads and pipeline season of the Marketing series.
Reviews
There are no reviews yet.