Media planning practice pack: illustration of the online course

Media planning practice pack

R395

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The media planning practice on its own: five sets of self-marking drills, fresh numbers every time.

SKU: PL-PACK-MKT-03
Category:

Description

Who it’s for: Anyone who can already follow the method and wants the practice: can you work out reach, frequency and the share of the conversation you own?

What is in it: the practice tool from each of the five micro courses in the Media planning season.

  1. Net reach
  2. Average frequency
  3. Impressions
  4. Gross rating points (GRPs)
  5. Share of voice

How it works: every drill generates its own numbers and marks itself, so you can work through it as often as you like. No lessons, no films – the practice only. The full season, with the films, the decisions and the certificate, is the Media planning season.

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