Description
Who it’s for: Anyone who has to answer for a marketing number and wants to answer one question properly: How much of your category’s advertising belongs to your brand?
What happens in it: Watch the idea unfold: a crowded category, your own impressions, and the share of the noise that is yours. In Your call you make the decisions in a real case: our Q3 campaign has just finished. The agency report shows 5,600,000 impressions for the brand, on a campaign spend of R4,800,000. Then, in the boardroom, you make the case to Graham, the marketing director, in three questions.
How it works: five scenes in about 35 minutes: the data film, the lesson, Your call, practice with fresh numbers that mark themselves, and the boardroom. Finish all five for your certificate. It is course 5 of 5 in the Media planning season of the Marketing series.
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