Description
Who it’s for: Anyone who has to answer for a marketing number and wants to answer one question properly: How much advertising weight does your plan deliver, and is it the right kind?
What happens in it: Watch the idea unfold: two parts of a media plan, one number for its weight, and the question it can’t answer. In Your call you make the decisions in a real case: I’m choosing between two media plans for a brand awareness campaign. Owen Hughes, our agency director, presents them. Plan A reaches 60% of the target audience, 2.5 times each on average. Plan B reaches 35%, 6 times each. Then, in the boardroom, you make the case to Paula, the marketing director, in three questions.
How it works: five scenes in about 30 minutes: the data film, the lesson, Your call, practice with fresh numbers that mark themselves, and the boardroom. Finish all five for your certificate. It is course 4 of 5 in the Media planning season of the Marketing series.
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