Description
Who it’s for: Anyone who has to answer for a marketing number and wants to answer one question properly: How many different people did your campaign actually reach?
What happens in it: Watch the idea unfold: two channels, one audience counted twice, and the number that counts each person once. In Your call you make the decisions in a real case: our four-week awareness campaign for Prairie Rose has ended. Radio reached 920,000 unique listeners and social media 780,000 unique users. Our target audience is 4,500,000 adults. Then, in the boardroom, you make the case to Gregory, the chief executive, in three questions.
How it works: five scenes in about 30 minutes: the data film, the lesson, Your call, practice with fresh numbers that mark themselves, and the boardroom. Finish all five for your certificate. It is course 1 of 5 in the Media planning season of the Marketing series.
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