Paid media performance practice pack: illustration of the online course

Paid media performance practice pack

R395

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The paid media performance practice on its own: six sets of self-marking drills, fresh numbers every time.

SKU: PL-PACK-MKT-02
Category:

Description

Who it’s for: Anyone who can already follow the method and wants the practice: can you work out what your advertising actually returns, with any set of numbers?

What is in it: the practice tool from each of the six micro courses in the Paid media performance season.

  1. Cost per mille (CPM)
  2. Click-through rate (CTR)
  3. Cost per click (CPC)
  4. Cost per acquisition (CPA)
  5. Return on ad spend (ROAS)
  6. Return on investment (ROI)

How it works: every drill generates its own numbers and marks itself, so you can work through it as often as you like. No lessons, no films – the practice only. The full season, with the films, the decisions and the certificate, is the Paid media performance season.

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