Description
Who it’s for: Anyone who wants the whole story rather than one metric: you are buying attention. Is it paying for itself?
What is in it: six micro courses, in order.
- Cost per mille (CPM)
- Click-through rate (CTR)
- Cost per click (CPC)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
- Return on investment (ROI)
How it works: each micro course is five scenes – the data film, the lesson, Your call, practice that marks itself, and the boardroom – and about 3 hours covers the season. Finish every one and the season certificate is gold. Season 2 of 10 in the Marketing series.
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