Description
Who it’s for: Anyone who has to answer for a marketing number and wants to answer one question properly: For every rand you spend on ads, how much revenue comes back?
What happens in it: Watch the idea unfold: the ad spend, the revenue it brought back, and the ratio that tells you how hard each rand worked. In Your call you make the decisions in a real case: our four-week digital campaign has just finished. The agency reports: total ad spend R80,000; Google Ads revenue R310,000 (ROAS 3.875); Meta Ads revenue R290,000 (ROAS 3.625); combined R600,000. Our own shop platform shows R480,000 of revenue in the same period. Noel from the agency presents a combined ROAS of 7.5 (R600,000 ÷ R80,000) and calls the campaign exceptional. Then, in the boardroom, you make the case to Bernard, the chief executive, in three questions.
How it works: five scenes in about 35 minutes: the data film, the lesson, Your call, practice with fresh numbers that mark themselves, and the boardroom. Finish all five for your certificate. It is course 5 of 6 in the Paid media performance season of the Marketing series.
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