Description
Who it’s for: Anyone who has to answer for a marketing number and wants to answer one question properly: What does each install cost you, and what does it turn into?
What happens in it: Watch the idea unfold: a campaign budget, the installs it buys, and the number that prices each one. In Your call you make the decisions in a real case: I present the results of our paid social campaign for the Gallagher Gyms app: R60,000 spent, 400 installs, a CPA of R150. The previous campaign’s CPA was R195. Ross Hennessy congratulates me on the 23% improvement, and the CEO wants to know whether to increase spend on this campaign next quarter. Then, in the boardroom, you make the case to Lyle, the chief revenue officer, in three questions.
How it works: five scenes in about 35 minutes: the data film, the lesson, Your call, practice with fresh numbers that mark themselves, and the boardroom. Finish all five for your certificate. It is course 4 of 6 in the Paid media performance season of the Marketing series.
Reviews
There are no reviews yet.