Description
Who it’s for: Anyone who has to answer for a marketing number and wants to answer one question properly: How much of what it costs to win a customer is marketing?
What happens in it: Watch the idea unfold: the acquisition budget, how it splits between marketing and sales, and what the split says. In Your call you make the decisions in a real case: I’m presenting the quarter’s acquisition numbers to Sarah Collins, our CMO. Total sales and marketing spend: R300,000 for 40 new customers, a CAC of R7,500. R180,000 of it was marketing and R120,000 sales. Then, in the boardroom, you make the case to Robert, the cFO, in three questions.
How it works: five scenes in about 35 minutes: the data film, the lesson, Your call, practice with fresh numbers that mark themselves, and the boardroom. Finish all five for your certificate. It is course 2 of 5 in the Customer unit economics season of the Marketing series.
Reviews
There are no reviews yet.