Description
Who it’s for: Anyone who wants the whole story rather than one metric: what turns a browser into a buyer, and a buyer into a regular?
What is in it: four micro courses, in order.
- Foot traffic conversion rate
- Loyalty programme contribution rate
- Price elasticity coefficient
- Price discrepancy rate
How it works: each micro course is five scenes – the data film, the lesson, Your call, practice that marks itself, and the boardroom – and about 2 hours covers the season. Finish every one and the season certificate is gold. Season 8 of 8 in the Retail series.
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