Description
Who it’s for: Anyone in a store or a retail head office who has to answer one question: Does the price at the till match the price on the shelf?
What happens in it: Watch the idea unfold: a shelf price, a till price that doesn’t match, and the number that counts how often it happens. In Your call you make the decisions in a real case: I’ve just run a random pricing audit at Lakeshore Market: 1,000 transactions, 15 of them with a discrepancy between the shelf tag and the till. Then, in the boardroom, you make the case to Martin, the compliance director, in three questions.
How it works: five scenes in about 30 minutes: the data film, the lesson, Your call, practice with fresh numbers that mark themselves, and the boardroom. Finish all five for your certificate. It is course 4 of 4 in the Customers and pricing season of the Retail series.






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