Description
Who it’s for: Anyone in a store or a retail head office who has to answer one question: How much of your sales only happened once the price was cut?
What happens in it: Watch the idea unfold: strong sales, the share that needed a discount, and the number that shows how much you rely on markdowns. In Your call you make the decisions in a real case: I’m reviewing our pricing health before next season’s buying plan. Last month R500,000 of our sales came from marked-down items, out of total sales of R2,000,000. Then, in the boardroom, you make the case to Arthur, the commercial director, in three questions.
How it works: five scenes in about 30 minutes: the data film, the lesson, Your call, practice with fresh numbers that mark themselves, and the boardroom. Finish all five for your certificate. It is course 4 of 4 in the Sell-through and markdowns season of the Retail series.
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