Description
Who it’s for: Anyone in a store or a retail head office who has to answer one question: What is a visit worth?
What happens in it: Watch the idea unfold: a month of takings, the transactions behind them, and what happens when you divide by items instead. In Your call you make the decisions in a real case: I run three fast-casual burger outlets. A foot traffic campaign has been bringing people in for months, but profit growth has been slower than I expected. Last month we took R1,350,000 from 9,000 transactions. Then, in the boardroom, you make the case to Claudette, the managing partner, in three questions.
How it works: five scenes in about 30 minutes: the data film, the lesson, Your call, practice with fresh numbers that mark themselves, and the boardroom. Finish all five for your certificate. It is course 4 of 6 in the Store sales and shoppers season of the Retail series.
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